Diego Pavan — Designer with experience in the banking and financial services industry, leading brand, UX/UI and digital communication projects and teams, combining creativity, design and martech to build consistent, scalable and innovative experiences
experience
skills
Branding, Service design, UX/UI, Wireframing, Prototyping, User Research, Usability Testing, Design System, Information Architecture, User Journey
Marketing Automation, CRM (HubSpot, Salesforce, SugarCRM), Segmentation, Email marketing, Lead scoring, Customer journey orchestration, CDP (familiarity), GA4, Tag Manager, A/B testing, CRO
Figma, Adobe CC, HTML/CSS/React (basic), CMS, API Integration (familiarity), modelli AI
projects & hobbies
An experimental chatbot I built to study how AI can transform portfolio experiences.
Powered by OpenAI's Assistant API, it adapts to different users, letting them ask questions or use prompts to get personalized answers, turning a static portfolio into an interactive journey.
A multimedia service linked to Google Sheets that lets you effortlessly manage and organize your library of films, books, tv series, manga, and more.
A smart home isn’t truly smart by default. Born as a hobby, I enjoyed turning my entire house into a fully automated ecosystem with Home Assistant and n8n, where devices, routines, and data work seamlessly together.
Thanks to AI-powered insights, I now get meaningful, context-aware notifications that help me understand what’s happening at home in real time.
Today it’s 5.8 °C in Pineta
and partly cloudy
Quick actions
Rooms
Lights
Controls
